Inbound links quantity and quality have been a major factor in the SERP with major search engines especially Google throughout the last 5 years; Is that going to be the same in 2008? The answer is yes but link building service providers those focus all their SEO efforts only on link building need to change their old mindset that in the worst scenario links will not harm a site, that has been changed recently, a reckless link building campaign might end up your website penalized by Google. Numerous creative link building techniques have been adopted by SEO experts some of them are legitimate and many of them fall under the shady practice of SEO the smart people behind these ideas need to think twice before playing in the shady area, yes links are still the main factor that decide your ranking but what has changed is which links can help and which cannot, further more you need to know before add a link also which of them are harmful to your website and which are not, here is some tips to help you to build health links:
- Do not go after quantity, quality matters more. You can use some factors like PR, crawling frequency and inbound links to find good resource of links.
- Keep checking Google Webmasters guidelines for new rules (i.e. links exchange had been declared to be against Google TOS)
- Inbound links might harm your websites, stop listening to those who saying that inbound link will not harm your website as they are beyond your control, actually they can.

SEO consultant need to live with the reality that search engines evolve every day, if you need to stay in the game you need to evolve with the same rate or even faster. With the huge amount of data that is Googe collecting daily from users it is getting very hard to game the results, as Google set almos a red flag for any changes in your site (inbound links, search engine traffic and user behaviour on your website), so even if you tricked Google bot there will be a human being checking these red flags and take instant action in case he finds and violation of Google TOS.

Final advice, don’t put all the eggs in one basket (Google organic traffic basket), try to vary your traffic resources, try also to have more than one website for your business (each of them should have unique content).

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